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Welcome to Loadout Entertainment

The core team of Loadout entertainment consists of passionate veterans in the event industry that are equipped with decades of experience and a large network of event specialists, companies and contacts.. Whether you are looking for content production, broadcast, event logistics, or a full turnkey solution for your event, we have you covered all the way from the concept to the loadout.

Services Offered

Content Creator Management

Game Content
Activities

Event Operations and Execution

Marketing

Partnership
Management

Broadcast and
Livestream Production

Past Brands

ESL Faceit Group
PAX
LA Comic Con
Halo Championship Series
A-kon
Dreamhack Sports Games
ETH Denver
Lights All Night
LTX
Dice Summit
Rocket League
CEO
SXSW
Ridgefest
Dreamhack

Select Character

Justin Burnham

Justin Burnham

justin@loadoutent.gg

Bas Bruinekool

Bas Bruinekool

bas@loadoutent.gg

Steve Sampson

Steve Sampson

steve@loadoutent.gg

Bob Bruinekool

Bob Bruinekool

bob@loadoutent.gg

Previous Work

Justin Burnham

Character name

Justin Burnham

JUSTIN@LOADOUTENT.GG

Core Ability

Creative Strategy and Development

Primary Weapon

Entertainment Knowledge and Reach

Secondary Weapon

Barbells and Dumbbells

Known for

Taking Risks

About

Justin started his expansive video game industry career in 2007 at the Academy of Interactive Arts & Sciences as a Project Manager for D.I.C.E. Summit. In 2010, he was tasked to bring and build gaming at South by Southwest where it quickly became one of the fastest growing parts of the event. Then in 2017, seeing an opportunity to help evolve ESL Gaming’s DreamHack into a global all-encompassing gaming lifestyle brand and foster growth into the physical and digital spaces, Burnham joined DreamHack as the Vice President of Creative. In 2022, he joined the gaming venture studio and agency, Subnation, as Senior Vice President of Gaming, building interactive activations and advising for both endemic and non-endemic clients across the globe. He’s also held roles outside of events with other gaming companies such as Devolver Digital and Good Shepherd Entertainment and currently serves as CCO for 3D Realms and Slipgate Ironworks.

Bas Bruinekool

Character name

Bas Bruinekool

BAS@LOADOUTENT.GG

Core Ability

Finance and operations

Primary Weapon

Google sheets

Secondary Weapon

Hiding

Known for

Not taking risks

About

Bas has enjoyed a 15 year career in esports broadcasting and event management. Starting in 2008 before Twitch.tv existed he has produced over 100 e-sport events in the broadcasting and festival space. Having organized dozens of events with tens of thousands of attendees he will be able to provide operational organization and coordination at a large venue and city level.

Steve Sampson

Character name

Steve Sampson

STEVE@LOADOUTENT.GG

Core Ability

Operations and Logistics

Primary Weapon

Forklift

Secondary Weapon

Mountain Bike

Known for

CSR’s Worst Nightmare

About

Steve brings over 15 years of operations, logistics, and human resources experience to LE, most of which has been spent in the live event space. After a long career with one of the South’s largest Fortune 500 companies, Steve served as Director of North American Festival Operations for EFG/DreamHack, and most recently, Director of Operations for ETHDenver, the world’s largest Web3 and Ethereum blockchain innovation festival. 

Bob Bruinekool

Character name

Bob Bruinekool

BOB@LOADOUTENT.GG

Core Ability

Broadcast and Streaming Technology

Primary Weapon

Javascript

Secondary Weapon

Soldering Iron

Known for

Identifying weak spots

About

Bob has been active in the field of live streaming entertainment for over a decade, starting this journey in the early days at the advent of the rise of esports. In the Loadout Entertainment team Bob will ensure that any demands for broadcasts are met to a high quality standard and that the technical cogs that power an event are well oiled and running smoothly.